Saturday, February 11, 2012

NetBase Hero sketches

Here are some sketches for spots I'm doing for NetBase ads. They are meant to be plays on the classic Atlas and Thinker icons. The Atlas is pretty straight forward, but I made some adjustments to the Thinker. I wanted the chest logo to be visible and I wanted him to be a little less... I don't know... "closed" or "guarded", like the classic sculpture is, so I moved both of his arms to represent a pensive yet confident and open pose. I think it has the instant recognizability of the original Thinker, though.

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